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Kei Onishi is the CEO and Managing Director of Yamaha Motor Ventures. He previously led Yamaha Motor Group's global digital transformation efforts, focusing on digital marketing and data analytics.

Kei has also worked on Yamaha's corporate venture capital activities in areas such as AI, Robotics, and Connectivity, along with developing IoT business as a spin-off company from Yamaha Motor.

Earlier in his career, he worked as a manufacturing engineer in Southeast Asia. He has earned MS in engineering from Nagoya University, and MBA from Massachusetts Institute of Technology.


Robotics Plus

"Don't ever give up hope until the very last moment. If you give up, the game is already over."

Why work at Yamaha/Yamaha Motor Ventures? What are you most excited about working in Yamaha Motor Ventures?

My decision to join Yamaha was based on the company's strong commitment to a culture of passion and people-centered values, which deeply resonates with me. As someone who is constantly curious and eager to explore new horizons in terms of places, cultures, people, foods, technologies, and businesses, I find Yamaha's multinational scope and diverse operations incredibly stimulating.

In particular, my work within Yamaha Motor Ventures/CVC offers an exciting opportunity to delve into the world of corporate venture capital and innovation. This role allows me to not only explore new possibilities within the organization, but also to engage with external partners and companies to drive positive change and growth. I am thrilled to be a part of a team that is dedicated to discovering and supporting cutting-edge technologies and businesses that will shape the future of Yamaha and the industry as a whole.

What do you look for the most in early-stage startups?

For early-stage companies, I prioritize passionate and talented founders who align with Yamaha's culture. As we navigate both exciting and challenging times together, a strong team dynamic is crucial to success.

What do you love to do outside of work?

Outside of work, Kei is a golfer and loves hiking. In his downtime, Kei is an avid reader and particularly enjoys books on technology and innovation. He is also passionate about international travel and discovering new cultures and cuisines.

What’s your next adventure with Yamaha? Which Yamaha products would you love to try next and where?

I'm a big fan of motorcycles. I would love to get XSR700.

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