BACKGROUND
Masa Shinomiya is a senior mechanical engineer at Yamaha Motor Ventures, where he is responsible for providing engineering support for portfolio companies.
Previously, he worked as a body design engineer for a scooter in Yamaha Motor.
Prior to that, he worked as a CAE engineer. He supported structural design, such as for commercial motorcycles, race bikes, surface mounter, and various research projects.
Masa graduated from Tokyo University of Agriculture and Technology with a master of Mechanical system engineering.
In his leisure time he enjoys riding motorcycles and skiing.
BACKGROUND
Shuki Koga is a Fellow at Yamaha Motor Ventures, where she helps identify and support early-stage startups in mobility and sustainability. In her role, she focuses on discovering innovative solutions that align with Yamaha’s commitment to driving positive societal impact.
Before joining Yamaha, Shuki gained experience working in agriculture in Africa and conducted research in the academic and public sector, which deepened her understanding of how technology and innovation can address global challenges. She is passionate about learning and contributing to the growth of impactful ventures.
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Why work with Yamaha/Yamaha Motor Ventures? What are you most excited about working in Yamaha Motor Ventures (YMV)?
My journey with Yamaha began with a strong admiration for its mission in mobility—bringing innovative solutions to developing countries while focusing on outcomes that extend beyond financial metrics. This alignment with creating societal impact drew me in. Over time, I’ve realized that what makes Yamaha truly exceptional is its people. It’s a company built on collaboration, passion, and shared vision. Being surrounded by such talented and driven individuals inspires me daily and reinforces my commitment to contributing to Yamaha’s innovative and impactful journey.
What do you look for most in early-stage startups?
I’m drawn to startups that have a clear and compelling vision to address significant societal challenges. The most exciting founders are those with a deep passion for their mission and a relentless drive to turn ambitious ideas into actionable solutions. Their energy and dedication are contagious, making it a privilege to support and partner with them as they shape the future.
What do you love to do outside of work?
Riding off-road motorcycles is one of my favorite pastimes. It’s not just about the thrill—it’s about connecting with nature, testing my limits, and embracing the sense of freedom that comes with every journey. It’s a hobby that aligns with my adventurous spirit and love for mobility.
What’s your next adventure with Yamaha? Which Yamaha products would you love to try next, and where?
I’m particularly excited about exploring opportunities in agriculture. Yamaha’s innovations have tremendous potential to drive sustainable farming practices, and I look forward to seeing how we can empower communities through these advancements.